Baby Science Baby Science


Better for your Baby

At Cosatto, we've always believed in the power of pattern to engage your baby and promote happiness. Cosatto prams and pushchairs put your baby at the heart of visual systems. Bold, bright and carefully placed, our baby-friendly characters and patterns aim to harness your baby's early sensory skills.

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Meeting of Minds

We're serious about happy babies, that's why we're teaming up with one of the UK's leading Baby Labs, harnessing baby science to drive the development of new products that will bring the happy to your baby.

The Sussex Baby Lab at the University of Sussex is the Cosatto Official Science Partner. Experts in baby psychology, their team of leading scientists and academics investigate how babies see, think and learn.



Professor Anna Franklin

Anna Franklin is a professor of Visual Perception and Cognition at the University of Sussex. Along with leading the Baby Lab - for the past 15 years she has been investigating how babies see the world around them. A leading expert in how babies see and respond to colour, her research has explored babies' colour preferences, sensitivities and which colours capture their attention.

University of Sussex Logo



The Cosatto Creative Lab

Our Creative Lab is your baby's dream-factory. The birth of a Cosatto pattern is a creative explosion. From global catwalks to future trends to studying babies' pattern preferences, our designers' radar is always on. No sleep till pattern. Serious about happy babies, the Cosatto Creative Lab runs on curiosity, creativity, countless brews and baby smiles.





Baby Science. The Three Stages.



Carefully designed visuals attract the baby's gaze


Looking makes them think.


Thinking makes them learn.


The Result? Better for your Baby.

That's why we create patterns babies love. Now alongside the science guys at The University of Sussex Baby Lab, we'll be testing new patterns and products to amp up their positive impact even more. The possibilities are endless.

Discover the power of pattern.



Doodle Star Image

"My son loves the patterns and spends hours laughing and smiling at the hood!"

Lucy loves Giggle Mix Mister Fox

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Baby in Giggle Mix Pushchair


Woosh XL

The sophisticated stroller with serious baby benefits. With a cuddly travel companion they’ll love for life.

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Baby Cosatto Wow Pushchair


Wow Travel System

Our premium pram. You'll love the fancy features. They'll love the enchanting world.

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Cosatto Shop by Pattern


Seats they Love to Sit In

Fuel their imagination with a roarsome Dino stroller or car seat.

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Kids Choose Cosatto Logo


Take their Lead

Kids tell it like it is and so we did a test. The result? 8 out of 10 kids chose Cosatto.

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Clever Stuff. Happy Babies.