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Better for your Baby

At Cosatto, we've always believed in the power of pattern to engage your baby and promote happiness. Cosatto prams and pushchairs put your baby at the heart of visual systems. Bold, bright and carefully placed, our baby-friendly characters and patterns aim to harness your baby's early sensory skills.

Shop Prams and Pushchairs

Meeting of Minds

We’re serious about happy babies, that’s why we’re teaming up with one of the UK’s leading Baby Labs, harnessing baby science to drive the development of new products that will bring the happy to your baby.

The Sussex Baby Lab at the University of Sussex is the Cosatto Official Science Partner. Experts in baby psychology, their team of leading scientists and academics investigate how babies see, think and learn.

Professor Anna Franklin

Anna Franklin is a professor of Visual Perception and Cognition at the University of Sussex. Along with leading the Baby Lab - for the past 15 years she has been investigating how babies see the world around them. A leading expert in how babies see and respond to colour, her research has explored babies' colour preferences, sensitivities and which colours capture their attention.

The Cosatto Creative Lab

Our Creative Lab is your baby’s dream-factory. The birth of a Cosatto pattern is a creative explosion. From global catwalks to future trends to studying babies’ pattern preferences, our designers’ radar is always on. No sleep till pattern. Serious about happy babies, the Cosatto Creative Lab runs on curiosity, creativity, countless brews and baby smiles.

“My son loves the patterns and spends hours laughing and smiling at the hood!”

Lucy loves Giggle Mix Mister Fox

Baby Science.
The Three Stages.

See
Carefully designed visuals attract the baby’s gaze

Think
Looking makes them think.

Learn
Thinking makes them learn.

The Result? Better for your Baby.

That's why we create patterns babies love. Now alongside the science guys at The University of Sussex Baby Lab, we'll be testing new patterns and products to amp up their positive impact even more. The possibilities are endless.

Discover the power of pattern.

NEWBORNS CAN SEE INTENSE COLOURS SUCH AS RED.

Sussex Baby Lab, University of Sussex

FACES ARE IMPORTANT TO BABIES FROM THE DAY THEY ARE BORN.

Sussex Baby Lab, University of Sussex

BABIES PREFER TO LOOK AT PICASSO THAN MOTET.

Sussex Baby Lab, University of Sussex

5 Reasons to Love Cosatto

Learn more about cosatto

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Show us your Cosatto. There’s a bit of Cosatto waiting to burst out of everyone.
Express yourself. Right here. Right now. Show us your most Cosatto look.
Share your most Cosatto moment.

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