Job Title: Digital Trading Manager
Department: Marketing & Sales Team
Reports to: Marketing & Sales Director
Job Description:
Cosatto are one of the top UK ‘Great Places to Work’ and the coolest of nursery brands. We make thoughtful pushchairs, car seats and highchairs; bringing the thrill of colour and quirky design to the world of baby stuff.
We’re looking for a digital marketing superstar to join our sales and marketing team. The ideal candidate would be someone with a proven track record in the field, preferably from within the nursery or consumer products industry. The Digital Trading Manager will be the overall owner of our primary UK B2B customers’ digital trading performance. You will be responsible for managing and optimising our presence, our digital marketing calendar new product launches, any seasonal, web, promo, and product campaigns across our larger digital customer’s websites. Working in conjunction with our Key Account Sales team, you will play a crucial role in aligning our content with our own website, the latest best practice and our customers’ own needs. You will provide insights and recommendations to improve the experience of consumers buying Cosatto through our B2B retailers; and ultimately improve Cosatto’s visibility, brand experience and sales.
Key Responsibilities:
- Digital Trading Performance:Own and optimise the digital trading performance of primary UK B2B customers.
- Content Management: Manage content requirements at the product, category and campaign levels, ensuring alignment with our own and customer channels.
- Campaign Management: Maintain the digital marketing calendar and ensure accurate, on-time delivery of campaigns.
- Create Opportunities: Identify ways to grow existing product and category sales through data analysis, and market research.
- Market Analysis: Conduct regular reviews of UK web search within the baby & nursery industry and share actionable insights.
- Product Development Support: Provide support to the product development team using insights from B2B customers.
- Content Audits: Perform monthly content audits with recommendations to improve B2B2C consumer experience.
- Reporting: Generate weekly and monthly internal reports.
- Problem Solving: Conduct “deep dives” to identify and address areas needing development, proactively identifying solutions.
Required Skills:
- Relationship Building: Excellent at establishing and maintaining strong relationships with key stakeholders, including customers’ digital, marketing & buying teams, as well as our own various internal teams. (Required)
- Project and Time Management: Ability to juggle multiple projects, meet deadlines, manage expectations and complete work at a fast pace. (Required)
- Commercial and Creative Thinking: Ability to think both commercially and creatively to drive sales. (Required)
- Analytical Skills: Strong ability to produce and interpret marketing effectiveness and attribution data with great attention to detail. (Required)
- Influencing Skills: Ability to influence key stakeholders both externally and internally at all levels. (Required)
- Team Player: Proactive member of the digital team, capable of working independently or collaboratively with others to bring solutions that enhance relationships with B2B customers and grow sales. (Required)
- Communication Skills: Exceptional in both written and verbal communication skills. (Required)
- Omni-Channel Understanding: Good understanding of the omni-channel customer journey and the relationship between stores and web in a relevant consumer goods category. (Preferred)
- Category Expertise: Comfortable mixing solid data with feedback to be a category expert. (Preferred)
- Consumer Trends Knowledge: Strong knowledge of consumer trends and online shopper behaviour. (Preferred)
